Associated Press reports that hotels, restaurants, and taxi companies in the Phoenix area are likely to see a big boost in business this week because football fans from across the country are traveling to see the bowl games. Tourists in the Valley are expected to have an economic impact of about $420 million, according to an estimate by the chairman of the Fiesta Bowl board.
The Insight Bowl kicked off on December 28 between Iowa and Missouri, while the Fiesta Bowl Parade in Central Phoenix took off this morning. Tomorrow, the Fiesta Bowl will take place between Connecticut and Oklahoma in Glendale's University of Phoenix Stadium. Plus, let's not forget the BCS National Championship Game between Oregon and Auburn that is set to take place on January 10.